Staging the Home

Staging the Home

Home staging can range from decluttering and reorganizing to adding homey touches or completely furnishing a house. An agent will help you decide what is best for your property based on the vacancy, layout, and your wants. No matter the level of staging, having the extra aesthetic boost has been proven to sell your home faster and for a higher sales price.


What is Staging?

Staging began in the 1970s by Barb Schwarz, a real estate broker, to make a space look livable and new. With evolving trends, new buyers will want to see the modern potential their potential new home has to offer. Since online home shopping has become so prevalent, the quality of photos and the subject has increased. If the photos show a disorganized, cluttered, or blank room they may not want to schedule a tour. Having clean pictures of a quaint living space encourages interest. Because of this, 83% of buyer agents said staged homes helped the buyer visualize and enjoy the space more according to the National Association of REALTORS (NAR). Some agents, including The Durango Team, keep staging furniture, linens, and décor on hand to assist with this process.


Staging Companies

Emily Shae and Jewel Burke opened Staging SoCo in 2020 as a Durango based staging company to furnish and decorate homes for sale. With a timeless mid century modern feel in mind, the duo puts together an array of furniture, towels, bedding, pillows, plants, and more to create a beautiful living space. What makes this company extra special is the custom furnishes that they make themselves or collaborate with local artists to showcase in the homes. Another service they provide is the Home Refresher as an option for an occupied with furniture home. This package includes rearranging the existing pieces to serve the space best as well as add finishing touches to complete the look. They service La Plata County with possible travel for clients as well.


What to Stage

Only staging a few rooms of the house is enough to help Buyers visualize the space. This is focusing primarily on main living spaces including the living room, primary bedroom, and kitchen. Leaving some room for the buyer’s imaginations is good too! Luxury homes across the nation get staged to perfection that the new owners buy the staging furniture to keep it. The Durango Team is able to assist with light staging as needed with furniture, towels, curtains, etc. to lighten up rooms and provide visual possibilities for potential buyers. Interior designers can contribute to the decluttering and organization aspects of an occupied house.


We would love to answer any questions you have about this part of selling a home. View our “Preparing Your Home for Listing Photos & Going on the Market” guide here and please contact us for any other information regarding real estate.



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The Durango Team has decades of real estate experience in the Durango, Colorado area. Let us help you buy or sell your Southwest Colorado home.

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